I am currently the head of business intelligence at the Canadian Broadcasting Corporation, Canada's public broadcaster and largest media company by audience reach.

At the CBC, I lead all of our data analytics and data infrastructure efforts. I am the first person to occupy this role at my organization, meaning that I am responsible for developing a road map for and implementing the BI and data analytics practice. For now, this means to lead the charge in leveraging our big data to create better audience experiences and generate revenue. It also means I am responsible for creating the data infrastructure to enable us to use data as a critical business asset.

In the near future, I will implement machine learning and predictive analytics to add yet another tool to our collective toolbox.

At Insight Editions, a licensing partner of the world's largest entertainment brands including Disney and Warner Bros., I implemented a modernized, streamlined marketing workflow and customer-centric strategy.

At Parallax, a lifestyle media company, I more than quadrupled its web traffic and grew its email marketing list size by a factor of ten in less than a year while maintaining a 40% open rate and reversed a four-year decline in direct-to-consumer sales. I also spearheaded its entry into new markets and product types, including the creation of its online learning platform from scratch.

I'm also proud of my work with non-profits and social businesses like DMind, an organization dedicated to teaching youth stress resilience skills.

My work at PurifAid, which seeks to end the arsenic crisis in Bangladesh, is also a highlight where I combined deep epidemiological research, anthropological methods, and business know-how for a worthy cause.

Outside of marketing, I have a great deal of passion for international fiction, especially writing from South America, Eastern Europe, and Asia.

In an alternate timeline,  I was an award-winning college instructor of American history and ethnic studies. I've taught at places like the University of California, Berkeley and St. Mary’s College. Near the end of my studies, I decided I wanted to pursue something that applied my humanistic training to real-world situations and so I made a transition to the private sector.

I spent ten years in the San Francisco Bay Area, but I am now based in my hometown of Toronto.