I use both user experience research (interviews, participant observation, etc.) and data analysis (R, machine learning) to help organizations better reach and understand their current and future customers.

At Insight Editions, a licensing partner of the world's largest entertainment brands including Disney and Warner Bros., I implemented a modernized, streamlined marketing workflow and customer-centric strategy.

At Parallax, a lifestyle media company, I more than quadrupled its web traffic and grew its email marketing list size by a factor of ten in less than a year while maintaining a 40% open rate and reversed a four-year decline in direct-to-consumer sales. I also spearheaded its entry into new markets and product types, including the creation of its online learning platform from scratch.

I'm also proud of my work with non-profits and social businesses like DMind, an organization dedicated to teaching youth stress resilience skills.

My work at PurifAid, which seeks to end the arsenic crisis in Bangladesh, is also a highlight where I combined deep epidemiological research, anthropological methods, and business know-how for a worthy cause.

Outside of marketing, I have a great deal of passion for international fiction, especially writing from Eastern Europe and Asia. I am a literary translator on the side, and am currently working on a co-translation of Korean author Eun Hee-Kyung's The Gift of a Bird. 

In an alternate timeline,  I was an award-winning college instructor of American history and ethnic studies. I've taught at places like the University of California, Berkeley and St. Mary’s College. Near the end of my studies, I decided I wanted to pursue something that applied my humanistic training to real-world situations and so I made a transition to business and marketing.

I spent the last ten years in the San Francisco Bay Area, but I am now based in my hometown of Toronto.