I use both qualitative (ethnography, observation, etc.) and quantitative analysis (predictive analytics, A/B tests, etc.) to help organizations better reach and understand their users. As a systems thinker, I develop marketing and product solutions not only for the end user, but also for the companies trying to reach these people.

At Insight Editions, a licensing partner of the world's largest entertainment brands including Disney and Warner Bros., I implemented a modernized, streamlined marketing workflow and customer-centric strategy.

At Parallax, a lifestyle media company, I more than quadrupled its web traffic and grew its email marketing list size by a factor of ten in less than a year while maintaining a 40% open rate and reversed a four-year decline in direct-to-consumer sales. He also spearheaded its entry into new markets and product types, including the creation of its online learning platform from scratch.

I'm also proud of my work with non-profits and social businesses like the Niroga Institute, an organization dedicated to teaching youth stress resilience skills. My work at PurifAid, which seeks to end the arsenic crisis in Bangladesh, is also a highlight because I combined deep epidemiological research, anthropological methods, and business know-how for a worthy cause.

Outside of marketing, I have a great deal of passion for international fiction, especially writing from Eastern Europe and Asia. I am also an avid yoga practitioner and certified yoga instructor.

In a not-too-distant alternate timeline,  I was an award-winning college instructor of American history and ethnic studies. I absolutely loved teaching at places like the University of California, Berkeley and St. Mary’s College. Near the end of my studies, I decided I wanted to pursue something that applied my humanistic training to real-world problems and so I made a transition to marketing.

I spent the last ten years in the San Francisco Bay Area, but I am now based in my hometown of Toronto.